Dive
deep
enough
and anything becomes cool
Timeline
💊 Can pills cure bad wifi?
No. But they can cure medicine inequality.
Fundraising stunt for Aids Fonds – Sue Amsterdam
Some things you don't learn in school (unless you are the teacher)
In October 2020 I had an opportunity to become a full-time teacher at the AP Hogeschool community college, and to help transform the Communications department. For the project below I shifted my focus from creating myself, to coaching beginners, and building the client relationship. Kind of like a CD. Needless to say I loved it.
👑 How far can you push a school project?
I was asked to coach six students on work for a real client who didn’t respect us. So: we started an agency and made the national news.
Project: Social Farm – AP Hogeschool
uncertainty breeds opportunity
I wrote my fair share of "everything will be allright" videos for our clients during the Covid-19 pandemic. And my partner and I submitted over 30 proactive concepts. But this project below is special, because it had an actual briefing and because we sold it to Disney. Sadly, in the end it was mostly leverage to help Publicis win the Disney+ business. I was however, permitted to share our deck with select recruiters.
Is Disney+ the solution for lockdown-fatigue?
We turned an open brief that said: “motivate young millennials to stay inside” into a chance to work with our childhood heroes.
Soft launch concept for Disney+ – Publicis
Can you tell a story in 7 words or less?
In my school days guerrilla was all the rage, and apps, and services. Definitely not 'classic media' But the ability to capture an entire thought process in one good line and one key visual is still vital for any creative. It's where we come from. I's who we are. So here you have a few film, print & radio pieces I'm proud of.
🍊 Did you know Orange is a Top Employer?
They would never brag. So we, hired an actor.
Video, webcopy, … – Publicis
💭 Skates or asphalt: which one is greater?
A curious question we used to launch the new Radio 1.
TV commercials for Radio 1 – Mortierbrigade
⚰️ How can you reverse death?
Just turn the last page.
Print ad for RebornToBeAlive – Publicis
📱 Is our online behavior maybe a little bit funny?
Double data. You know … for likes and stuff.
Radio for JIM Mobile – Happiness
💉 Are celebrities
all guinea pigs?
Improv … with chemicals … that a client paid for.
radio commercials for Humo – Mortierbrigade
💸 Can you occupy Wall Street using
Adwords?
Back in 2014 you could! If only I could code back then.
Digital protest for Occupy – W+K London open brief
🍴 How do you pause a
tv chef, while cooking?
You mumble “wait” to your screen, and the chef listens!
Voice commands for Dagelijkse Kost
😷 Lockdown opening?
Inspiring students with what’s not possible right now.
Speech written for Belgian Ad School (BAS)
🧻 What object reflects this past year best?
And then my exhibit made the news … oops.
“A shitty year in toilet paper” exhibit for Boudewijnsstraat