In 2016 Happiness Brussels won the Belgian Quick account. To help us also win the digital and social budgets, I wrote posts, invented formats and conducted experiments with emerging technologies such as: VR, chatbots, 3D printing & scanning. And we made a booking service for the far future.
Not all ideas were loved equally by the client, but we did win the budgets.
PUT ON A VR HEADSET INSIDE
THE FANCY NEW BURGER KING
AND ENJOY THE OLD QUICK
When Quick was bought by Burger King, fans feared this meant Quick would disappear. So I took a cheap 360° camera, visited the first Quick that would become a BK and made a VR video. Through the magic of cardboard VR technology, you can now enjoy the old Quick inside the new BK!
(Project cancelled when the client pulled the brief. Still looking for a way to put the actual experience on my website)
To translate the tagline 'your Quick, your taste' into a weekly social post, I wrote an elaborate parody of those annoying Cambridge Analytics personality quizzes, with jokes coming directly from the brand and its products: try it here!
(Sure, our chatbot-interface became a website, my key visual became 4 pack shots and all the copy was watered down. But damn it, I got my burger personality test so I was happy! And the post was a big success.)
The iconic giant, 3d scanned, negative 3d printed, molded & IMMORTALISED in chocolate
It’s the typical story: brand wants relevance on social media, so they do topical posts. This case: Easter. We could have gone for yet another 360° ‘can-you-find-the-product-post’. But where’s the fun in that? So I plotted to 3D scan the iconic giant, turn its data into a mold, and manufacture a chocolate easter egg — I mean — burger.
(The client chose the 360° post.)