Double data?
Double internet!
Jim Mobile, a phone carrier for teens was selling mainly prepaid plans. Therefor, they needed incentives to get their customers to top up regularly. One particularly visible incentive was the Double Data Campaign. Top up and receive double data. Jim asked us to do the radio, so we asked ouselves what does 'double data' actually mean to these teens? We found some comedy in everyday observations of how people use apps like Messenger, Facebook, Instagram and YouTube.
