Creativity & Copywritivity since 2014
Hi, I’m Johan. Every day, I get up at 5am. Excited, because I get to solve interesting problems with my buddy & art director Manoah. I also love my students, improvisation & your new haircut. Welcome.
Rethinking🎭
ImproBubble
In 2019, at age 27, I became a ‘board member’ of
the nicest improv school I ever attended. How?
Majonaise 👥
Majo with a J, is that a typo? No, it’s our combined
portfolio! Our best advertising work. In one place.
How very convenient for you …
The Story of
🌵Pietertje
A heartwarming story about all your ideas
getting killed, and why you need to produce many.
Talk & booklet - AP College Antwerp 2019
Available upon request
Croque🍞Cup
A brand new recipe for the annual alumni night.
+ a speech I gave that became quite the sensation.
Sadly, no decent aftermovie exists. Sadly. Very sadly.
Event for Belgian Ad School - BASTA 2019
Crafting✂️Culture
I set myself the goal to use my hands more. It started with
a Halloween cake, then a secret Santa gift, then a sculpture
for the Easter competition. And now I do it for our clients.
Physical media for Digitas/Publicis - 2018, 2019
Available upon request
Proud to Be: 🍊
Did you know Orange is a Top Employer? They’re far
too humble to tell you themselves. So we hired an actor.
Video, webcopy, … - Digitas/Publicis 2019
Life👚Proof
Fashion retailer SKM sells clothes that aren’t just
pretty, but practical too. Even on the radio.
Audio-rebranding - Boondoggle 2017
Quick🍔
Experiments
Playing with various ‘new technologies’ for our
national hamburger restaurant chain: Quick.
VR, 3D & Chatbot for Quick - Happiness 2016
Double📱Data
All the silly things we do online, times two.
Radio for JIM Mobile - Happiness 2016
First World
Problem💊Pills
Buy these quirky pills to solve your (first world) problem.
Pay to give lifesaving medicine to a patient in need.
Fundraiser for Aids Fonds - Sue Amsterdam 2015
Greatest 💭
Inventions
Which Belgian invention is the greatest of all time?
A question so futile, we used it to make 30” videos.
TV commercials for Radio 1 - Mortierbrigade 2014
Wacht🍴Jeroen
Tv chefs are impossibly fast. You want to pause them, but
you have your hands full. Now you can ask them to slow down.
Voice commands for VRT Digital - Belgian Ad School 2014
Skittle💰Professor
There are roughly 168 Skittles in a bag. The bag costs $1,3.
So 1 Skittle = $0,0077 … But what is everything else worth?
Webshop concept - e-commerce masterclass 2014
Networking
🏷 Stickers
If people, like websites, wore meta-tags, we would all
find our soulmate during an after-work-networking-event.
Design project for Belgian Ad School - BASTA 2017-…
Test Tube
💉
Radio
We experimented on Lieven Scheire (a popular
science/nerd-culture tv-maker) to sell more Humos.
Radio for Humo magazine - Mortierbrigade 2014
Weaponized
💸Adwords
Giving Wall Street moguls a taste of their own medicine
to impress Wieden+Kennedy on a portfolio night in London.
Digital protest for Occupy - Personal 2014
Vedett🐧Roulett
Vedett used to be this cool anti-beer-marketing-beer
But then more brands came. So we built a penguin.
POS for Vedett - YoungDogs competition 2016
Never Ending
🎉Aftermovie
Tomorrowland seizes to be relevant once the summer ends.
What if their aftermovie kept going and spamming people?
Joke-gone-too-far for TML - YoungDogs competition 2017
Brigadisms🔅
The more you mess up, the wiser you get.
In that regard my first internship was super
interesting. And in all the other regards too.
Bunch of quotes - Mortierbrigade 2013
Auditive🍭Drugs
A music album — basically a drug — for a Belgian artist,
that you can only buy with a real doctor’s prescription.
Design for Dr. Lektroluv - UC Sint-Lucas Antwerp 2012
Eggs With
💪Attitude
A basic food product positioned in a very unlikely way.
Campaign for VLAM - UC Sint-Lucas Antwerp 2012
the
Perfect💝Gift
Unearthing entirely new business opportunities by
removing the Merci logo from its iconic packaging.
Stunt for Merci - UC Sint-Lucas Antwerp 2011
Dixi🚽Doxi
Keeping the streets clean with ... canine porter potties!
Public service campaign - UC Sint-Lucas Antwerp 2011